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read along with loop's latest thoughts

Insights on the process of effective campaign creation, fuelled by MarTech, with in-house and outsourced brand thinking. Prioritising self-care and team well-being.

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To rebrand or not to rebrand. That is the question.

Elaine Mathieson
November 22, 2024
Creative
Creative Operations
Design Operations

The LOOP Six-Step Strategy - 4. Create

Ed Vickers
November 6, 2024
Process
In-housing
Creative Operations
Design Operations

A Rising Star in the Creative Services Industry

Vicky Hope
October 1, 2024
News
Creative

'Making it Pop' – How UX Visual Design Principles can save us from choosing ‘Flash over Function’

Frankie Graham
September 9, 2024
UX Design
Design Operations
Creative
Process

Embracing the modern campaign: A digital transformation

Richard Hargrave
July 31, 2024
Creative Operations
Design Operations
Process
Creative
News

Dinosaurs and Generative AI, there's a link!

Ed Vickers
July 17, 2024
Generative AI

The LOOP Six-Step Strategy - 3. Technology

Ed Vickers
June 13, 2024
Creative Operations
Design Operations
Process

5 predictions for Generative AI in 2024

Ed Vickers
June 13, 2024
Generative AI

A gaming journey that harvested 500K monthly viewers

Ed Vickers
May 24, 2024
Faces Of LOOP

Creating a people-first culture: The key to thriving teams and timely creative output

Vicky Hope
April 23, 2024
Culture
In-housing
Creative

Digital Asset Management: Revolutionising in-house creative workflows

Vicky Hope
March 20, 2024
Creative Operations
In-housing

In-house agencies unveiled: Balancing the books of productivity

Vicky Hope
March 2, 2024
In-housing
Creative
Culture

Leadership burnout: A candid discussion on creating a safe space

Vicky Hope
February 15, 2024
Culture

Lessons in leadership from the skies: The enduring legacy of The Wright Brothers

Ed Vickers
January 23, 2024
Culture

Creative consultancy: Lessons learned from a pro-bono campaign for a charity

Vicky Hope
January 4, 2024
Culture
Creative Operations
Design Operations

Mastering the balance: How to forge a thriving agency culture without sacrificing operational excellence

Vicky Hope
December 22, 2023
Culture
Creative Operations
Design Operations
In-housing

Mastering the balancing act: Creative craft meets operational efficiency in high-volume marketing

Vicky Hope
November 30, 2023
Creative
Creative Operations

Steering the ship: Essential leadership lessons for thriving creative teams

Vicky Hope
November 23, 2023
Culture
Creative

The rise of generative AI in marketing: Terminator or time-saver?

Ed Vickers
November 9, 2023
Generative AI

The rise of in-house creative operations: Navigating the new agency landscape

Vicky Hope
October 31, 2023
In-housing
Creative Operations
Design Operations
Creative

The LOOP Six-Step Strategy - 2. Workflow

Vicky Hope
June 6, 2024
Creative Operations
Design Operations
Process

The LOOP Six-Step Strategy - 1. Workstack

Vicky Hope
June 3, 2024
Design Operations
Creative Operations
Process

One year ago

Vicky Hope
April 9, 2024
Design Operations
Faces Of LOOP

Creating LOOP’s, loop.

Richard Hargrave
October 19, 2023
Design Operations

AI and the copywriter. Shall we dance?

Sean Moore
November 17, 2023
Generative AI

More than marketing: the impact of 'Fill Yer Boots!'

Ed Vickers
September 1, 2023
Design Operations

Generative AI will replace stock libraries... or will it?

Ed Vickers
August 1, 2023
Design Operations
Creative Operations
Generative AI

Why prompt engineers could be the next big role in agencies

Ed Vickers
July 10, 2023
Generative AI
Design Operations

Start to finish: Digital Asset Management for in-house agencies

Ed Vickers
June 14, 2023
Design Operations